Having a flash website doesn’t mean much if no one’s finding it. The good news? SEO doesn’t have to be complicated, and even tiny changes can make a real difference for Brisbane small businesses. You don’t need to overhaul everything—just tweak the basics and watch your visibility climb.
Here’s how to get started with five practical, no-nonsense fixes:
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Clean up your page titles
Your homepage title should do more than say “Home.” Try “Brisbane Plumbing Services | Smith & Sons”—it’s straightforward and helps people find you. -
Fill in your Google Business Profile
It’s still one of the fastest ways to show up in local search. Add your hours, photos, service area, and just keep it accurate. -
Write for humans, not robots
Tell people (and Google) what you really do—think: “Boutique bakery in West End serving sourdough and pastries,” not just “Bakery.”
SEO is just about making it easier for real people (and search engines) to find your genuine story—no fancy tricks required.”
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Optimise your images
A five-second job: before you upload, rename photos to something like “Brisbane-florist-roses.jpg,” and fill in the alt text. It matters, especially for local searches. -
Link up your socials
Google loves seeing that your business is active and real. Add links to your Facebook, Insta or LinkedIn at the bottom of your site.
- Put your suburb or service area in your site footer for local SEO
- Get a few fresh reviews on Google or Facebook every month
- Blog once a month (like this!) about a real customer question or a service tip
“You don’t need a huge budget or a big team—just small, honest tweaks every month.”
