Long-term digital marketing success requires you to be honest and authentic especially in real estate, where relationships matter
When you’re in real estate, your online presence matters just as much as turning up with the right suit and the best pitch. Buyers and sellers are researching agents before they call, browsing property listings late at night and checking out your reviews long before they step into an open home. So, where do you start with digital marketing – especially when you’re juggling open houses, phone calls and contracts?
Here’s what I recommend to any Brisbane real estate agent looking to lift their game (without losing their weekends):
1. A Website That Actually Converts
Think of your website as your 24/7 business card. But a great real estate website should:
- Show off your listings with big, bright photos and easy navigation
- Highlight your sold properties and glowing testimonials
- Include simple ways for people to contact you – no one should have to dig for your phone number
- Be fast, mobile-friendly and SEO-ready so Google actually finds you
Content Worth Sharing
2. Active (and Authentic) Social Media
Social isn’t just for showing off sold stickers. It’s a space to share the stories behind the homes, the local cafés you love, and the real people you’re helping. Try to:
- Mix up listings with local news, tips, and behind-the-scenes content
- Go heavy on Instagram and Facebook (that’s where most buyers are)
- Reply to comments and messages – quickly! People expect a chat, not a sales pitch
- Highlight your wins, but stay relatable. No one likes endless “Just Sold!” spam.
3. Google My Business is a Must
Claim it, update it, and keep it fresh. Google searches for “real estate agent [your suburb]” are happening every day. This is where buyers and sellers see your reviews and make a snap judgment.
- Ask current and past clients for honest reviews
- Post updates, new listings, or local photos weekly
- Ensure your location and hours are always accurate
4. Paid Ads: Laser-Targeted, Not Blanketed
You don’t need to blow the budget.
Start small with:
- Facebook & Instagram ads targeting your local suburbs
- Google Ads for “best real estate agent in [suburb]” searches
- Promote specific listings or new appraisal offers – not just your face!
5. Keep it Personal
People hire agents they like and trust. Whether you’re sending a monthly email update or making a quick “Welcome Home” video, remember:
- Use real photos and stories
- Share your wins, but also learnings (people appreciate honesty)
- Stay top-of-mind with regular check-ins – but never spam
Final Word
Digital marketing doesn’t have to be overwhelming or impersonal. Start with a clean website, be yourself on social media, show up in local Google searches, and be consistent. That’s the real secret sauce.
Want to chat about what’s missing in your digital game? Get in touch – I love helping local agents build a brand worth remembering.
