This is brass tacks.
I’m going to write this as a no-nonsense guide to getting online.
Modern Must-Haves (Don’t Skip These in 2025)
There’s plenty of shiny new options out there, but your website still needs a rock-solid foundation. Here are the essentials:
- Fast, mobile-first design: In 2025, nearly everyone’s browsing on their phone. Your site needs to load quick and look great on any device.
- Clear branding and local focus: People want to know who you are, what you do and where you’re based—all in a couple of seconds. Make your location obvious, especially if you’re serving local suburbs.
- Simple, visible contact details: Tap-to-call buttons, quick enquiry forms, and even map links are non-negotiable for local businesses.
- Easy navigation: Forget hidden menus. Keep it straightforward—home, about, services/products, contact.
- Accessible and secure: Sites need to be easy for everyone to use—think readable fonts, alt text on images—and HTTPS is a must.
Your website needs to convey your message in the first 3 seconds or you lose your audience
Do you need AI?
- Not straight away, but it’s fantastic to have to handle your after-hours
Do you need blogs?
- Not immediately, but important for SEO and sharing your expertise with the world
Do you need video and animation?
- It’s fantastic to showcase your work or products through content, but keep an eye on loading speed and the overall user experience
Where to Start
Before you build (or rebuild), pull up your competitors’ sites. Notice what feels clear, what’s missing, and what you’d want if you were a new customer. Then jot down your must-haves and nice-to-haves—it’ll save you headaches down the line.
And here’s the kicker: just get started. Your site can always evolve. The main thing is making it easy for people to find, trust and contact you.
Thinking about a fresh website for 2025?
Reach out for a chat—no sales pitch, just straightforward advice from someone who knows Brisbane and small business. Let’s help you get seen online, without the overwhelm.
