How Accounting Businesses can Maximise their Marketing for FY2025
For accounting practices in Brisbane, tax time is a clear business peak – but it’s also when your competition brings out their biggest guns. So, how do you not just keep up, but actually get noticed and win new business? It’s not always about outspending – it’s about being clever, real, and helpful.
1. Focus on Timely, Practical Content
Your potential clients are searching for clarity, not jargon.
Now’s the time to share:
- Quick tax checklists for small businesses and individuals
- Easy-to-understand breakdowns of new ATO rules
- “What to prepare before your appointment” guides
- Short videos or carousels on social media highlighting common missed deductions
Think practical, digestible, and generous in spirit. Genuine help builds trust, and trust brings enquiries.
2. Update Your Website’s Tax Time Call-to-Action
Update banners or hero sections to highlight your availability for tax appointments, fast turnaround, or extended hours. Make it easy: add a bold “Book Your Tax Consultation” button front and centre.
3. Google My Business & Local SEO Tweaks
People are literally Googling “tax agent near me.”
This is your window to shine:
- Make sure your Google listing is up to date (add “Tax Time Specials” or “Open Late for Tax Returns” in your profile, if this is the market you’re looking to capture)
- Share posts with timely tips or case studies
- Ask happy clients to review you, especially about your tax work
“During tax time, showing up where your clients search – Google, socials, and even your own website – gives you a massive leg up over accountants who just wait for the phone to ring.”
4. Email Your Existing Clients – And Encourage Referrals
Don’t just wait for returning clients to call you – reach out!
A friendly email reminder with tax-time tips and an easy online booking link is gold. Sweeten the deal with a referral incentive: “Introduce a friend who completes a tax return with us and both of you get a coffee voucher.” It feels real and local, not gimmicky.
5. Leverage Quick Social Proof
This is the season when client wins or positive feedback mean more. Share real stories (with permission!):
- “Helped a Southside tradie maximise his deduction”
- “Spotted $800 in missed claims for a family of four”
Social proof feels more trustworthy than salesy ads, especially at tax time.
Final Thought
Tax season is hectic, but a little intentional marketing goes a long way. Be the accountant who makes life easier, not just the one ticking boxes.
Need a plan for your practice, or just want another set of eyes on your digital presence? Get in touch – happy to help, no hard sell.
Let’s make this tax time your busiest one yet.
