For local businesses with their eyes on growth, the right digital approach can make all the difference. That’s the lesson Nebula PC – one of Sydney’s emerging computer retailers – took to heart. When they came to Big Bao, they were ready to step up their marketing, reach more customers, and get systems running smoother behind the scenes.
For those who are familiar with the scene, tech gets updated fast, and the requirement for quick comms, promotions and customer service comes faster – read on for how we stayed ahead of the curve.
A Strategy That Connects Every Channel
We kicked things off with a full review of Nebula PC’s digital footprint. Social? Check. Website? In need of some TLC. Google presence? Incognito.
The first step? Making adjustments to the site that were quick-wins, mobile-friendly, and got users to where they needed to go, faster. We built sections that guided visitors from “just looking” to “ready to buy.”
From there, we helped connect every marketing channel:
- Website
- Social media
- (We even cross-marketed on Gumtree, that was super aggressive of us!)
Instead of planning everything manually (and running themselves ragged), Nebula PC benefited from a system where every channel backed the others up – maximising reach, with less stress.
We embedded AI into Nebula PC's workflow to boost efficiency and results freeing up Lawrence's time to focus on serving customers
Automating the Nitty-Gritty with AI
Here’s where the real time-saving magic happened.
We set up smart, AI-powered automation to:
- Schedule and post promotions at the best time automatically
- Adjust ad spend (so budget always went where it worked hardest)
- Personalise email offers and reminders based on what customers actually wanted
Not only did this keep campaign performance high, it made things… well, easier.
Content That’s Actually Useful
Nebula PC didn’t just need flash – real, helpful content for tech shoppers was key.
We helped them roll out:
- Promo campaigns their customers actually cared about
- Simple how-to guides on common tech issues
- Tips and quick videos for choosing and setting up computers
All this built authority and trust – making Nebula PC a go-to resource, not just another store.
A Local Partner for Real Results
Here’s what Lawrence from Nebula PC had to say:
“Frank treated Nebula PC like his own business. He was dedicated, responsive, and results driven. The process was seamless, and our campaigns have never performed better.”
If you’re a retailer or service business in Brisbane and want to see how smart automation and grounded marketing can help you grow, without the marketing-speak – let’s chat. No hype, just real results.
