Picture this: It’s 2025, and you’re being told again that email is “old school” or “just spam.” But here’s the honest truth: if you’re a small business in Brisbane and you’re sleeping on email marketing, you’re missing out on your best chance for building real, lasting customer loyalty.
Why? Because email—done right—is more than inbox noise. It’s a direct line to people who already know, trust, and want to hear from you.
Why Email Still Cuts Through in 2025
Despite all the shiny social platforms, email remains the only channel that you fully own. Algorithms change, platforms come and go, but your mailing list? That’s yours.
It’s also personal. Our inboxes are crowded, but if you land in there with something genuinely useful, you’re much more likely to be seen (and acted on).
What’s changed in 2025?
- Better segmentation (think: sending tailored offers to the right customers at the right time)
- Automations that actually serve the customer, not just your sales funnel
- Smarter storytelling—if you sound like a robot, it won’t work!
The takeaway:
People want helpful, no-fluff updates—whether it’s a hot deal, a last-minute appointment slot, or just a friendly check-in from a local business they trust.
Emails aren't about blasting your whole contact list and hoping for the best.It's about building the kind of relationship that makes people want to open your email every single time
How to Make Email Work For You This Year
Let’s keep it simple and actionable:
-
Grow your list, ethically:
Offer real value—like early access, inside tips, or a special member deal. No more “join our newsletter for…news.” Give people a reason! -
Personalisation is essential:
Use names. Learn their interests. Segment your list so you’re talking to the right crowd, not just everyone at once. -
Get creative with content:
Try stories, quick tips, or behind-the-scenes photos. Show your human side—people crave connection, especially from local businesses. -
Automate what matters:
Welcome emails, birthday discounts, after-service check-ins—all hands-off, but super high impact.
Common Email Mistakes in 2025 (and How to Avoid Them)
- Sending too often (or not often enough!)—keep a steady, honest rhythm.
- Forgetting the mobile crew—test every email on your phone before hitting send.
- Writing like a big brand robot—keep your voice real, friendly, and unapologetically you.
Ready to Bring Your List Back to Life?
If you haven’t emailed your customers in months, start with a genuine “we’ve missed you!”—then keep showing up with value, not just sales pitches.
Want some help? We’re always here for a no-pressure brainstorm (or a full-on email revamp) at Big Bao.
Email is still magic—especially when you keep it real, keep it local, and keep it about your people.
