5 Things your Marketing Agency Wish you Knew About Digital Marketing

Let’s be honest: Digital marketing can feel like a mystery. Between all the algorithms, metrics, and ever-changing platforms, it’s normal for small business owners to feel a bit out of their depth.

But if there’s one thing I’ve learnt running campaigns for Brisbane businesses, it’s that success always comes back to a handful of truths. So here’s some insight from behind the scenes—five things your marketing agency truly wants you to know.

1. Marketing Isn’t an Instant Fix

It’s a classic story: run a few ads, wait a week, expect the phones to ring off the hook. Truth is, digital marketing is more like gardening than microwave dinners—it takes time to plant seeds, nurture leads, and grow real results. Be patient, give things time, and trust the process. Quick wins do happen, but sustainable growth is built over months, not days.

2. Results Aren’t Just About the Numbers

We love a graph as much as anyone, but there’s more to a ‘win’ than clicks and impressions. Sometimes the most valuable changes are subtle—a better website experience, repeat customers, or a referral from a happy client. Don’t get caught up chasing vanity metrics; the real magic is in sustainable, steady growth.

Digital marketing done right is a marathon. Focus on the relationships, reputation and results that last well beyond the 'latest trend'

3. Clear Communication Goes Both Ways

The best results happen when we work with you, not just for you. Share your goals, let us know about upcoming sales or big news, and ask questions anytime. Honest feedback (even the tough stuff) helps us do our best work.

  • Let us know what’s happening in your business
  • Share what’s working and what feels off
  • Be open about your hopes and expectations

4. Consistency Beats Perfection

You don’t need a viral video or Hollywood-level graphics. What you do need? A clear, friendly message delivered regularly—across email, social media, or your website. It’s the regular check-ins and updates that keep your brand top-of-mind for your customers.

5. We’re Always Learning (And Need to Adapt)

The digital world moves fast! Google updates, new platforms, changing customer habits—what worked last year might be old news this year. A good agency is always testing, learning, and adapting. Trust us to try new things; sometimes a little experiment is exactly what your business needs.

Ready to Get the Most from Your Marketing?

Building great campaigns is a team effort. When we’re all on the same page, that’s when the fun (and the magic) really happens. If you’re after real growth—and an agency that keeps it honest—Big Bao is here for you.

Have a question about your campaign or want to see what’s possible in 2025? Drop us a message. There’s always a friendly face ready to help you get growing.

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