How to Become your Suburb’s Go-To: Local SEO Blueprint for Brisbane Businesses
If you’re a small business in Brisbane, chances are you’ve heard all about SEO—add your keywords, claim your Google Business, post on social media, yada yada. But here’s the thing: the real game changers are the hyper-local moves most people skip. Because while everyone’s trying to rank “somewhere in Brisbane,” your real goldmine is the folks searching in your actual neck of the woods.
You don’t need a PhD. You just need to get specific, stay consistent, and work with what’s right outside your door.
The Simple Stuff Still Matters (But Don’t Stop There)
First up:
- Claim and polish up your Google Business Profile
- Make sure your opening hours, phone number, and address are right everywhere
- Add some good photos—inside, outside, busy and quiet times
- Ask happy customers to leave honest reviews (and reply to them, too)
This is your online front door. But it’s just the beginning.
3 Hyper-Local SEO Moves for Brisbane Businesses
1. Make Your Neighbourhood a Star
Don’t just talk “Brisbane.” Drop in your suburb (or even your street) where it fits. For example:
- Blog post titles: “Best Coffee in West End – What Locals Really Say”
- Service pages: “Springfield Lakes Physiotherapy for Sports Injuries”
- FAQs: “Do you service Oxley and Chelmer too?”
When Google sees these, you’ll pop up for folks down the road, not just citywide.
Work your proximity to:
- Train stations (“2 minutes from Coorparoo Station”)
- Parks or popular buildings (“Opposite Rocks Riverside Park”)
- Big local employers or schools
3. Get Involved, Both Online & Off
- Team up with neighbouring businesses for a giveaway or blog swap
- Sponsor a local sports team or school event (and write about it)
- List your events and specials on local Facebook groups or community sites (not just your own socials)
Next Steps: Easy Wins Today
- Update your website to mention your suburb in strategic spots
- Film a casual video outside your shop and add it to your site/Google profile
- Start a series: “Meet Our [Suburb] Regulars” on your socials or blog
Big Bao’s here if you want local, honest advice (or a hand with the tricky tech bits). Let’s help your business get found by the people who already drive past your door every day.
