Turn Short Videos into Big Wins: Real Results for Local Brisbane Businesses
When you’re running a small business, just getting noticed can feel like a full-time job. You know you’ve got something great—now how do you put yourself in front of the right crowd, without spending a fortune or learning video production from scratch?
Here’s a little secret: short-form video isn’t just for teenagers dancing on TikTok. Shorts have become one of the fastest, most effective ways to get your story seen and remembered, right in your own neighbourhood.
And the best bit? You don’t need fancy equipment or a marketing degree. In fact, some of the best results come from simple, honest, behind-the-scenes clips—just ask Louis from OFTAU in Oxley.
Real Example: OFTAU’s Social Media Success in Oxley
To help Louis get the word out—fast—Big Bao put together a high-energy campaign, the “Work Out From Anywhere” series. Instead of studio lights and staged routines, we shot real workouts right across Brisbane’s suburbs:
- Quick sprints in leafy parks
- PT sessions in sunlit backyards
- Simple exercises on the front porch
The Results: Real Reach, More Engagement
The numbers back it up.
- Over 140,000 video views on social media
- 35% uplift in engagement (that means not just likes, but real conversations and bookings)
- New clients reaching out—“Saw you training in my local park and had to learn more!”
The lesson? Keep it local and relatable. Authentic, short-form video let Louis connect directly with the audience he wanted most—active Brisbanites looking for a fresh, approachable fitness option.
What Works for Small Business Video?
Here’s what we’d tell any small business owner looking to boost their presence:
- Take it outside. Show off the spaces your customers know—parks, streets, even their own suburb.
- Make it bite-sized. 30 seconds is enough to spark curiosity and get folks clicking for more.
- Highlight the real difference. For Louis, it was personal training at your doorstep. For you, it might be what’s unique about your team or offer.
- Invite interaction. Ask questions (“Where’s your favourite workout spot?”) or issue a challenge (“Try this move at home!”).
Ready for Your Close-Up?
Short-form video works best when it’s honest, lively, and, most of all, local. If you’re keen to let your real business, and your neighbourhood, shine, drop us a line at Big Bao. We’ll help you turn everyday moments into big wins online.
Your business, your story, your street—let’s get Brisbane talking (and watching!).
