You’ve Planned the Event – Now What? The Art of Post-Event Follow-Ups
Event day is straight-up exhausting. You put in months of work, wrangle the last-minute details, and somehow still find coffee stains on your best shirt by the end. But what most folks don’t realise is this: the real work (and the real results) start after everyone’s packed up and gone home.
Events are brilliant for making a splash in your local scene, launching something new, or just putting faces to names. But if you disappear the minute the chairs are stacked away, you’re missing out on 90% of the actual business-building that events are meant to spark.
Here’s the honest truth: following up after the event is where most of the magic happens – or where it all fizzles out. Most small businesses either skip the next steps or leave them so long that the spark’s died down.
Post-Event Follow-Up: How to Do it Right (Without Going Overboard)
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Send a thank you – quickly.
Even if it’s a simple email (“Cheers for dropping by our booth / table / pop-up!”), the faster you send it, the more memorable you’ll be. Skip the glossy templates and write like a real person. -
Share photos or snippets.
Got a few happy snaps, event highlights, or a quick video from your phone? Pop them on your socials or send a round-up to attendees. People love seeing themselves or remembering a good chat—they’re much more likely to share or tag you. -
Be personal, not pushy.
Remember that convo you had about dog-friendly cafes, or that specific problem with Google Reviews? Mention it in your note. It shows you were actually listening (because, well, you were).
Your Quick-Start Post-Event Checklist:
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Send thank-you notes within 24–48 hours
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Post a highlight or recap on LinkedIn or Facebook
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DM or email anyone you promised a resource or extra info
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Log your best conversations so you can check in, even weeks later
Consistency is key. You don’t need to be super formal or stick to scripts—just be prompt, honest, and clear. If you make post-event follow-up a habit, you’ll quickly stand out (and you’ll be the one people remember at the next event).
Have you got a post-event follow-up move that works every time? Let’s swap ideas—drop a comment or get in touch!
Ready to turn your next event into real leads? We’re always up for a chat about what’s worked (and what to avoid) in Brisbane.
