Don’t Set and Forget: The Real Benefits of Regular Website Check-Ups
There’s a funny thing I’ve noticed as a Brisbane marketing agency when I speak to those just starting out with their small businesses: launching a new website feels like a “job done” moment. The logo’s on, the contact form works (for now), and there’s at least one photo of you smiling. Tick it off the list.
But here’s the secret most agencies won’t tell you—a website should never be “set and forget.” Even the best sites age quickly, collecting dodgy links, slow load times, outdated info, and forms that silently stop delivering your leads.
For small businesses around Brisbane, this can be quietly costing you new customers week after week.
The Danger of Digital Dust
Websites are living things. Plugins and platforms update, Google tweaks how it ranks sites, or suddenly your “Book Now” button isn’t working on mobile. Sometimes that all-important phone number moves or your opening hours change, but your homepage still says “Open late Thursday” when you haven’t done that in six months.
What might seem like a harmless little oversight can send someone looking for your service straight to a competitor.
Small Reviews, Big Difference
Here’s what a simple, regular website review does for a business:
- Catches broken features. Are your forms still sending enquiries? Links pointing to the right pages?
- Freshens up offers and info. Specials, staff changes, new photos—all showing the real story of your business.
- Keeps you Google-friendly. SEO isn’t a one-and-done thing. Minor tweaks (like updating keywords or fixing slow images) can pack a punch.
- Improves trust. Up-to-date details = more reliable in the eyes of your ideal customer.
And you don’t need to be technical. Even just browsing your site once a month like a real customer—on your phone as well as your desktop—can help you spot where things are going stale.
Quick DIY Website Check List
- Check your main call-to-action (like Book Now, Contact Us, Buy Now)
- Test your forms and phone numbers
- Make sure your latest service or product is there front and centre
- Give your About page a quick refresh
- Check your site on a mobile (half your visitors are doing just that!)
Why We Run Regular Reviews
At Big Bao, we don’t just launch and leave. Our website clients get friendly check-ins and honest reviews, all with a flat fee and no unexpected costs.
We know that a five-minute tweak can mean the difference between a lead and a lost sale. And we’re always ready to catch the little stuff—so you can focus on the big stuff, like running your business and winning new customers.
If you haven’t given your website a health check in a while, drop us a line. We’ll spot the nasties, suggest simple fixes, and help you keep those leads flowing in. Your site should work just as hard as you do—let’s make sure it does.
