Content Marketing for Real Estate Agents: A 2025 Compendium
Real estate marketing can get a bit repetitive. Listings, open house signs, “just sold” stickers… You know what I mean. While these are important, what really makes you stand out in a competitive Brisbane market is content that goes beyond the basics and actually connects with people.
If you’re a real estate agent wanting to attract more sellers, buyers, and investors, your content should be more than just a digital brochure. It needs to be helpful, informative, and reflect your local expertise.
Here are a few simple ideas to get your content engine running:
1. Neighbourhood Spotlights
People love to know what’s happening in their local area. Create content about:
- Suburb insights: Highlight local parks, cafes, schools, or upcoming community events.
- Local market trends: What’s happening with property prices in specific Brisbane suburbs? What’s driving the market?
- “Day in the Life” of a suburb: Show what it’s really like to live there.
This positions you as the local expert people trust.
2. Answer Common Seller/Buyer Questions
Think about the questions you get asked daily:
- “What’s my house worth in Sherwood?”
- “How long does it take to buy a property in West End?”
- “Do I need to renovate before selling in Ascot?”
Turn these into:
- Short, scannable blog posts
- Quick Q&A videos (even filmed on your phone!)
- Infographics with simple tips
Content that answers specific questions gets found more easily by people actively searching for what you do.
3. Showcase Your Success Stories (with Permission!)
Testimonials and “sold” stories are gold, but go beyond just the stats.
- Share a brief video with a happy seller or buyer (if they’re comfortable).
- Write a mini-story about a challenging property that you successfully sold, highlighting your strategy.
- Showcase the transformation—before-and-afters of renovations you’ve advised on, or how you helped a seller achieve their dream price.
This builds trust by showing real people and real results.
4. Local Expertise & Market Insights
You’re the expert on your patch of Brisbane. Share that!
- Create a quick market update video for your key suburbs.
- Write about local property trends or tips for first-home buyers in Ipswich.
- Offer insights into the best time to sell in a particular area.
The Big Bao Takeaway:
Content marketing for real estate agents is all about selling your expertise, your local knowledge, and your commitment to clients. By focusing on what your audience genuinely needs and sharing your insights consistently, you’ll build trust, attract more leads, and stand out from the crowd.
If you’re a Brisbane agent ready to go beyond the listings and start creating content that truly connects, Big Bao’s here to help. Let’s get your story out there.
