6 Simple Video SEO Tips to Get your Content Seen in 2025
Everyone’s talking about video—from TikTok trends to YouTube tutorials. And for good reason! Our brains love visuals, and platforms are pushing video more than ever. But here’s the kicker: just uploading a great video isn’t enough. If it’s not optimised, it can easily get lost in the digital noise.
Video SEO is your secret weapon to make sure your content gets found. It’s about making your videos visible on Google, YouTube, Instagram Reels, and wherever else your customers are scrolling.
6 Simple Video SEO Tips to Try:
1. Keyword-Rich Titles & Descriptions
Think about what people actually type into Google or YouTube when looking for your service. Your video title and description should include those keywords naturally. Make your titles clear and compelling—imagine they’re headlines that need to make someone click.
2. Use Captions and Transcripts
About 85% of people watch videos without sound, so captions are crucial for accessibility and engagement. Plus, they turn your spoken words into text that search engines can actually read and index. This is a huge win for your video’s visibility.
3. Eye-Catching Thumbnails
Your thumbnail is your video’s first impression. Make it count! Use bright colours, clear text, and maybe a hint of emotion (like curiosity or excitement) to make people pause their scroll and click.
4. Choose the Right Platform & Host Smartly
Each platform has its strengths:
- YouTube: Great for longer, educational content and long-term visibility.
- TikTok/Reels: Perfect for quick, engaging, trend-based content to boost broad reach.
- Native Website Hosting: Best for keeping traffic on your site, especially for product demos or service explainers.
5. Tagging and Hashtags That Connect
Use specific, relevant tags and hashtags. Think about what someone would search for. Instead of just “#fitness,” try “#homefitnessbrisbane” or “#quickworkout.” This helps search engines (and viewers) categorise your content correctly.
6. Promote and Embed Your Videos
Don’t just upload and forget! Share your videos across your social media, embed them on your website, and include them in your email newsletters. The more places people see and engage with your video, the more signals it sends to search engines that it’s valuable content.
The Bottom Line:
Video is incredibly powerful for small businesses. By taking a few simple steps to optimise your videos for search, you can dramatically increase your reach, build trust, and attract more of the right customers.
Ready to turn your video content into a lead-generating machine? Let’s chat about how Big Bao can help your Brisbane business make a bigger splash online.
