10K Followers, $0 Sales? Why You Need to Stop Chasing Clout
It is January. You are staring at your Instagram insights, wondering why your follower count has plateaued. You are stressing about “going viral” because some guru told you that eyeballs equal dollars.
Here is the news: they don’t. You can take that follower count to the bank, but the teller is going to laugh at you. We are seeing businesses with 50,000 followers struggle to sell a t-shirt, while a local sparky with 400 connections is booked out until March.
The ‘Avery Mills’ Reality Check
HubSpot dropped a case study recently that proves what we have been saying for years. They compared two campaigns. One influencer had 1 million followers. The other had 500k.
You’d bet the house on the 1 million, right? Wrong. The smaller account sold $350k worth of product. The big account sold $5k.
Why? Because the smaller account actually spoke to their audience. They weren’t just a billboard; they were a community leader. The larger account was just “famous.” In 2026, general fame is worthless. Niche trust is gold.
How to ‘Niche Down’ in Brisbane
If you are selling tiles in Chermside, you do not need followers in California. You need followers who are renovating houses in North Brisbane right now.
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Stop being broad: Don’t post generic “motivation.” Post about the specific humidity problems in Queensland homes.
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Be unpolished: The shiny, perfect influencer look is dead. People trust raw video.
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Reply to everyone: If someone comments, you start a conversation. That is a lead, not a stat.
It hurts the ego to see the follower count drop or stagnate. But you are running a business, not a popularity contest. Focus on the people who are actually listening, and ignore the rest.
Tired of posting into the void? Click the button below. We help you build a strategy that makes money, not just noise.
