Your Website Won’t Work for you if you Don’t Exist on Maps
You just spent weeks stressing over the font choice on your homepage. You paid a designer to make it look slick. You are proud of it.
But here is the cold water. If I search for your service in my suburb and you aren’t in the “Map Pack” (the top three map results), I am never going to see that website. I am going to call the bloke above you because he has 50 reviews and a photo of his van.
Photos: The “Ugly” Truth
Small business owners love stock photos. They think a picture of a smiling model in a hard hat looks professional. It doesn’t. It looks fake. Google knows it is fake too.
-
Take real photos: Walk out to the truck. Take a photo. Upload it to your Google Business Profile.
-
Show the team: People buy from people. A grainy photo of your actual team beats a 4k stock photo every day.
-
Geotags matter: When you upload from your phone at the job site, Google sees the location data. It proves you service that area.
The Review Velocity Game
Getting five reviews in 2020 and then silence for three years looks bad. It tells Google you were good, but maybe you aren’t anymore.
You need a steady trickle.
-
Don’t blast everyone at once: If you get 50 reviews in one day, Google’s spam filter will delete them.
-
Ask immediately: Send the SMS while you are still in the driveway. If you wait until you get home, they have already forgotten you.
Your website is your digital brochure. Your Google Business Profile is your digital shopfront. If the shopfront is boarded up, no one is coming inside to read the brochure.
Is your map listing gathering dust? We can optimise it for you. Click below to get seen in your suburb.
