The Easiest $5,000 You’ll Make This Month (Check your Inbox)
Business owners are addicted to the “new.” We want new ads, new logos, new customers. It is exciting.
But “new” is expensive. You have to pay for the click, pay for the attention, and fight for the trust. Meanwhile, sitting in your Xero account or your inbox is a list of 500 people who already know who you are. They bought from you three years ago, or they got a quote and ghosted.
The ‘Dean Jackson’ Email
There is a classic marketing play that works every single time. It is a nine – word email. You send it to every lead who didn’t buy from you in the last six months.
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Subject: [First Name]
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Body: “Are you still looking for a [Service]?”
That is it. No fancy graphics. No logos. Just a plain text question. Because it looks personal, people reply. “Actually, yes I am. I got busy.” Bang. You have revived a deal for $0.
Don’t Make It Pretty
When you send a “Newsletter” with headers and footers and pictures, it goes to the “Promotions” tab. Gmail hides it. When you send a plain text email that looks like it came from your iPhone, it goes to the Primary inbox.
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Write like a human: “Hey mate, just checking in…”
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Ditch the template: If it looks like a flyer, it gets treated like junk mail.
You are sitting on a goldmine of data. Stop ignoring the people who already voted for you with their wallet. Send the email.
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