Why your “About Us” Page Could Cost You Your License
If you are a Practice Manager in Mt Ommaney or Jindalee, you need to audit your website text today. Most marketing agencies do not understand medical law. They treat a dental clinic like a pizza shop. They write copy designed to “sell,” using hype and superlatives. But in the medical industry, “hype” is often illegal.
Under Section 133 of the National Law, you cannot use testimonials about clinical care or claim to be the “Best” or “Cheapest.” If your agency put “Best Physio in Brisbane” on your homepage, you are liable for the fine, not them.
The Diagnosis
We see this on 80% of the medical sites we audit in the Western Corridor. The website looks clean, the photos are professional, but the infrastructure is non-compliant.
Here is the failure point:
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The Superlative Trap: Your web designer wants to boost SEO, so they use terms like “Expert,” “Superior,” or “Number 1.” Ahpra views these as creating unreasonable expectations of beneficial treatment.
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The Testimonial Widget: Most WordPress themes come with a “Testimonials” slider built-in. Your designer fills it with Google Reviews saying, “Dr. Smith cured my back pain instantly!” This is a direct violation.
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The Discount: Advertising “20% off consults” without strict terms and conditions visible is also a breach.
The Fix
You need to view your website as a medical instrument, not a billboard. It must be precise and compliant. We rebuild medical sites to strictly follow Ahpra guidelines while still converting patients via booking integrations like Cliniko or Halaxy.
The Big Bao Compliance Standard:
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Facts Over Hype: We replace “Best Dentist” with factual statements like “Serving Jindalee for 15 years” or “Family Dentistry.”
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Remove Clinical Testimonials: We strip out the testimonial sliders regarding clinical outcomes. We replace them with service guarantees or facility photos.
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Direct Integration: We focus the user journey on the “Book Now” button connected to your practice management software, rather than trying to “persuade” them with flowery text.
Don’t risk a notification from Ahpra just because your web designer wanted to get creative. Compliance is binary. You are either safe, or you are at risk.
We build infrastructure that protects your license. If you are worried about your current site, we can check it against the National Law requirements.
