Your Admin Staff is Not a Data Entry Bot
If you are running a plumbing or electrical outfit in Ipswich, you are probably paying an admin person $35 an hour to copy text from an email and paste it into Simpro. This is a mechanical failure of your business engine. Every minute spent double-handling data is a minute they aren’t on the phone closing new jobs or chasing old invoices.
Automating the link between your website and Simpro reduces human error by 99% and cuts the “lead-to-quote” time from hours to seconds.
The Diagnosis
The bottleneck usually happens at the “Contact” stage.
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Fragmented Intake: Your website sends a generic email notification.
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The Manual Bridge: Your admin has to manually create a “New Individual Customer” or “New Site” in Simpro.
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The Delay: If the lead comes in at 8:00 PM, it doesn’t hit Simpro until 9:00 AM the next day. By then, the customer has called three other sparkies.
The Fix
We don’t “design” contact forms; we engineer data intake valves.
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API Mapping: We map your website fields (Service Type, Suburb, Job Description) directly to Simpro “New Lead” or “New Job” triggers.
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Instant Site Creation: If it’s a new address, the system creates the “Site” record automatically.
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Real-time Dispatch: Your service manager sees the job in the Simpro schedule before the customer has even closed their browser tab.
We recently set this up for a fire protection crew. They reclaimed 15 hours of admin labour per week. That is a direct injection of profit back into the business without hiring a single new person.
Stop treating your website like a digital flyer. It’s an intake manifold for your revenue.
