If you run a small business in Brisbane, you already know—Google reviews can make all the difference. They help you get found online, earn trust with new customers, and move up the ranks when someone’s searching for a local solution.
But how do you actually get more reviews, without pestering people or feeling awkward? Great news: It’s more about mindset and process than pressure.
The easier you make it for people to say something great about you, the more likely they'll actually do it
Step 1: Set the Scene for a Positive Experience
Straight-up, your best chance for a great review comes right after you’ve delivered something awesome. So—
- Be friendly, reliable, and go that little bit extra
- Make the end of each job or sale feel personal (“Thanks for your time, we genuinely appreciate the business!”)
Step 2: Ask—But Make it Easy
Most customers mean well, but they’re busy.
- Ask at the right time (after a job well done, or when they compliment your work)
- Use simple words: “If you’ve got a minute, would you mind leaving us a quick Google review? It really helps us out.”
- Send a direct review link: You can get this from your Google Business Profile, so it takes them right where they need to go (no fussing around)
Step 3: Bake it Into Your Process
This isn’t about being salesy; it’s about making feedback a natural part of the journey.
- Add a review ask to your final invoice email
- Pop a review card into takeaway bags, or at the front counter
- Mention it at handover—“We’d love an honest review if you have a moment!”
- Automate reminders using tools like Mailchimp, HubSpot, or even a basic SMS platform
Step 4: Respond—Every Time
Saying thank you matters. Reply to each review, positive or negative, quickly and politely. It’ll show new customers you genuinely care.
Why Bother with Google Reviews?
- More reviews = more visibility on Google, especially for local searches
- Builds trust for new customers—everyone likes seeing other folks happy
- Your best feedback helps you improve what you offer (or celebrate wins with your team)
Our Final Tip
Don’t overthink it—just start asking a little more often, and make it dead simple to say yes. Over time, you’ll have the kind of reputation that works for you, around the clock.
Keen to tidy up your Google Business Profile, or want more quick marketing wins? Reach out any time. We’re always happy to help fellow small businesses grow!
