Ask any small business owner in Brisbane what’s hardest about building a website and you’ll hear this: “How do I talk about myself without sounding awkward?”
We get it—writing an “About Us” page can feel a bit like standing in front of a crowded room and saying, “Here’s who I am!” But here’s the thing: it’s one of your strongest tools to win trust, stand out, and connect with real people.
Before they spend a dollar or book an appointment, they want to feel confident there’s a real human (or team) looking out for them. Your story, values, and even the little details add up to something powerful—a sense of connection.
Why all the fuss? Here’s what’s new:
- Shopify joins OpenAI as a shopping partner. OpenAI would love for you to complete your shopping journey entirely inside its ecosystem—with AI handling everything.
- AI payments startup, Skyfire, launches Agent Checkout. This tech lets bots go end-to-end on e-commerce sites: browsing, creating accounts, logging in, even paying.
- Shopify clamps down to protect the process. Shopify’s move to change robots.txt files feels like a “not so fast” to OpenAI and these AI agents, aiming to preserve the integrity—and revenue—of the checkout.
Your About Us page is like a digital handshake It says, 'nice to meet you', heres why you can trust us
What Makes a Good “About Us” Page?
1. Keep it real (and a little bit personal):
People can spot generic, jargon-heavy copy a mile away. Be honest. Share how you started and why you love what you do.
2. Focus on the ‘why’:
Why does your business exist, beyond just turning a profit? Maybe you saw a gap in the local market. Maybe it’s a family legacy. Maybe you just love helping people!
3. Show your face(s):
A photo (even a casual one) helps. People trust businesses when they can see who’s involved. It doesn’t have to be stiff or formal—just real.
4. Think “customer-first”:
What would your dream customer want to know? How do your values or story help them feel good about choosing you?
5. Keep it friendly and invite people in:
You’re not delivering a resume—just having a conversation. End your About page with a warm invitation: “Drop by and say hello,” or “We’d love to chat about what you need.”
Quick Tips to Make Writing Easier
- Imagine you’re explaining your business to a friend over coffee.
- Don’t worry about fancy words—simple is better.
- Share one or two “fun facts” or challenges you’ve overcome.
- Ask a friend to read it—if it sounds like you, you’ve nailed it.
Let Your Story Do the Work
A great About Us page isn’t about bragging or spinning a tall tale—it’s about being open, relatable, and real. In a sea of faceless brands, your story is what makes people remember you (and want to work with you).
If writing isn’t your thing, or you’re stuck, give Big Bao a shout. We love helping Brisbane businesses share what makes them special.
Let’s get your story out there—it might be the best marketing asset you have.
