3 Smart Ways to Use AI for your Business
Talk of artificial intelligence can get a bit overwhelming – robots this, science fiction that. But in reality, you don’t need a PhD or fancy setup to put AI to work for your business. In fact, some of the simplest AI tools are out there saving Aussies hours every week and making a real dent in the bottom line.
No smoke and mirrors here—just practical ways you can use AI right now, whether you’re running a busy shop, a trade, or making magic from your home office.
1. Speed Up Your Content (Without Losing Your Voice)
If writing blogs, emails or social posts feels like dragging your feet through wet concrete, AI can help. Tools like ChatGPT (yep, the famous one) or Jasper can take your blurb and turn it into something publish-ready, or give you a first draft to work from.
- Feed the AI your main message, a few key points and your tone (“friendly and honest” works!).
- Get a first draft for blogs, captions, or even product descriptions.
- Polish it up with your local details or brand personality.
2. Smarter Customer Service—Faster Replies
AI chatbots and helpdesks (think: Zendesk, Chatbot.com, or even Facebook’s Messenger tools) can answer common questions for you, 24/7. So whether you’re at a worksite, with clients, or juggling five things at once, your customers get a quick reply instead of waiting for you to get back to your inbox.
How to use it:
- Add a chatbot to your website to answer FAQs like business hours or booking info.
- Use automated replies to let people know when you’ll get back to them.
- Free up hours every month for work only you can do.
3. Automate the Boring Bits
Nobody gets into business to spend hours in spreadsheets or chasing reminders. AI-powered automation tools like Zapier, Make, or even Mailchimp’s smart features can take small, repetitive jobs off your plate.
- Automatically send out follow-up emails after someone fills in your form.
- Collect and sort new leads straight into your CRM or inbox.
- Schedule social posts or newsletters with AI timing suggestions.
