Is your Business Sending Mixed Messages?
You might have the best product in the neighbourhood, graphics that pop, and a jam-packed social calendar – but if your business’s look, tone, or message changes depending on where people find you, you’re quietly chipping away at trust. And most businesses don’t even notice until the damage is done.
We see it all the time with small businesses across Brisbane:
- Your Instagram is bright and bubbly, memes and all.
- The website’s all buttoned-up and businessy.
- That email campaign? Feels like it came from another company entirely.
It’s easy to lose track when you’re juggling five platforms and trying to “keep up.” But here’s the blunt truth: when your business feels different on every channel, your customers start wondering – who are you, really?
Why Mixed Messages Are a Silent Business Killer
- Trust is built through repetition. When people keep seeing the same tone, colours, and message, they start to recognise and believe in your business.
- Inconsistency creates friction. If customers have to “relearn” your business every time, they’re less likely to click, call, or come back.
- You lose your edge. Even if your product is better, a consistent competitor will beat you on trust alone.
Pick one line of text from your website. Now compare it to your latest Insta caption or an email you sent last month. Does it sound like it’s from the same business? If not, you’re due for a tidy-up.
The Big Bao Fix: Two Steps to Consistency
1. Nail Your Strategy First
Forget about just making things “look nice.” First, get clear on who your business is, who you’re talking to, and what you want to be known for. Purpose and personality, front and centre.
Once you’ve nailed your strategy, make sure every bit of your business talks the talk – and walks it, too:
- Website copy
- Social posts
- Emails
- Flyers
- Even those signs on your window
No oddball graphics or random slogans. Everything lines up so your customers never have to guess.
Define Your “Business DNA” (So You Never Have to Wing It Again)
This is your cheat sheet for consistency. Write down:
- Tone of voice: So every word sounds like you, whether you’re joking on Insta or closing a deal on your website
- Key messages: Know what to say – and how to say it
- Visual rules: Colours, fonts, and imagery are on point, everywhere
Here’s the secret: inconsistency isn’t always obvious. It creeps in through a rushed post, a last-minute flyer, or a tone-deaf email. Consistency is all about a simple, clear strategy and making sure everything feels like it came from your hands.
Want a business people trust the instant they spot it? Let’s chat. We’ll help you make your business impossible to confuse – and impossible to miss.
