Expanding EC Podiatry’s Digital Footprint: A Brand Overhaul with Heart and History
Your website is your first step. For any growing allied health clinic, it’s where patients and referrers decide if they trust you, even before the first phone call. And after two decades of caring for the Kuraby community, EC Podiatry knew it was time for their online presence (and brand) to match the service they’re known for in person.
With a loyal patient base stretching from Hervey Bay all the way to Singapore, and a major move to a new Rochedale South clinic, it was the right moment to refresh everything: brand, website, and story.
Walking the Talk: A Brand Ready for the Future
Evonne Chow started EC Podiatry as a solo practitioner in a humble 71-year-old building (which was a pizza shop in its former life!). Over the years, her team grew, her patients spread by word of mouth, and specialists came to trust and refer to her clinic. But their website and brand still felt stuck in the past.
Here’s what we did to put EC Podiatry firmly on the digital map:
- Brand Overhaul: New modern colours, and a refreshing visual identity that speaks to 20+ years of experience yet looks forward to the future.
- Website Redesign: Clean, mobile-friendly, story-driven. It now highlights both their heritage in Kuraby and their new home in Rochedale South
- Professional Content Creation: On-site photography capturing the real team, beautifully renovated clinic, and the welcoming environment that’s made them a patient favourite.
- Authentic Storytelling: Every page puts EC Podiatry’s journey and the clinic’s caring values centre stage, helping new patients and referrers quickly feel at home.
- Boosted Local Visibility: With improved SEO, EC Podiatry is now easily found by anyone in Brisbane looking for expert foot care they can trust.
Why Does This Stuff Work for Podiatrists?
Allied health is about trust, relationships, and showing that you ‘get’ people, not just feet. Here’s why a genuine, story-driven digital makeover goes the distance for podiatry clinics:
- People want to see who they’ll be trusting their care to, before they book. Real team photos, not stock models, foster comfort and credibility.
- Referral pathways are built on reputation. Clear, up-to-date info means GPs and specialists feel confident sending their patients your way.
- Patients respond to a sense of place and story. A clinic with roots and personality feels safer than a faceless chain.
- Your brand connects everything you do – old patients, new locations, loyal referrers, and future growth.
- A professional website saves you time. Patients can find what they need and book online, while you focus on their wellbeing.
- Great local SEO literally puts your clinic “on the map” for the right searches – so you’re found by folks who need you most, in your neighbourhood.
Lessons for Every Allied Health Clinic
- Great care starts with great first impressions—invest in your website and branding.
- Real photos and real stories build trust far better than stock images.
- Brand overhauls aren’t just for looks—they’re a celebration of your growth and vision.
- Your digital presence should grow with your clinic, not lag behind.
If this sounds familiar, if you’re ready to take your own clinic’s digital presence to the next level, we’re here to help.
