How to Optimise your Google Business Profile in 2025
Your Google Business Profile isn’t just that little box that pops up when someone searches your business. It’s the secret weapon for locals looking for what you do. But if you haven’t touched it in a while? You’re leaving so much on the table.
A well-maintained profile is one of your best online assets for getting calls, foot traffic, and sales. But it needs some love—don’t treat it like an afterthought.
Why Your Profile Matters More Than Ever
Google’s constantly changing how it ranks local businesses. Your profile is a snapshot of your business—services, hours, reviews, photos—and the more accurate and fresh it is, the more likely you’ll show up ahead of competitors.
But here’s a warning: making big changes all at once can backfire. Google might see that as suspicious and suspend your listing. So, be strategic about updates.
Top Tips for 2025: How to Maximise Your Profile
1. Get Your Categories Right
Most people pick one primary category and leave it. Big mistake. Your categories tell Google what your business is about.
Make sure your main category accurately describes your core service.
Add secondary categories—there’s no penalty, and it helps you show up for more searches.
Example: An electrician isn’t just “Electrician,” but also “Generator Service” or “Electric Car Chargers” if relevant.
2. Post Regularly (Weekly if You Can)
Google rewards activity. It’s not just about reviews—posting updates about offers, services, or news keeps you in the algorithm’s good books.
Keep your posts relevant and local. Share a new promotion, a project, or a community update.
3. Flesh Out Your Services & Products
Don’t just list “plumbing” or “beauty treatments.” Write detailed descriptions filled with keywords your customers search for.
Update this regularly as your offerings grow.
4. Stretch Your Hours If Possible
Being open a little longer or updating your hours online can make your business more visible when people need you.
Google also prioritises businesses that are “open now,” so don’t sell yourself short.
5. Use FAQs Strategically
Add questions your customers often ask. Be specific, relevant, and include keywords.
It saves your customers time and boosts your profile’s search relevance.
Bonus: Mind Your Updates
Big changes to your profile, like your business name or address, should be done gradually. Do it all at once, and Google might flag your profile. Spread out your updates to keep your listing safe and active.
Your Google profile is a key part of local marketing. Keep it current, consistent, and helpful—then sit back and watch the calls come in.
If managing it all sounds like too much, our Get Found Local service takes care of those essentials—reviews, listings, optimisations—so you can focus on what you do best: running your business.
Want to give your Google profile a refresh? Click here to learn more.
