Your 5-Minute Website Audit: Quick Checks to Boost Leads and Visibility
Your website is your digital storefront, open 24/7. But just like a physical shop, it needs regular tidying and checking to make sure everything’s working smoothly and attracting the right crowd. If your website’s been on autopilot for a while, it might be quietly costing you leads and sales.
You don’t need to be a tech wiz or hire an agency for a complex audit. A quick DIY check can reveal a lot. Here are 5 simple things you can do right now to give your website a health check and boost its performance:
1. Test Your Main Call-to-Action (CTA)
What’s the ONE thing you want visitors to do on your website? Buy something? Book a service? Fill out a contact form?
- Check your main CTA: Is it clear, visible, and easy to click?
- Test the action: Actually try filling out your contact form or going through the checkout process. Does it work flawlessly on both desktop and mobile?
- Ask friends/family: Get a fresh pair of eyes to try it. Sometimes we’re too close to our own site!
A broken or unclear CTA is like a locked door—people can’t get in, no matter how good your business is.
2. Speed Check: Is Your Site Loading Fast Enough?
Google and your visitors agree: slow websites are a turn-off. Aim for your pages to load within 3 seconds.
- Use Google PageSpeed Insights: It’s a free tool that tells you what’s slowing your site down.
- Compress your images: Large images are usually the main culprit. Use tools like TinyPNG or plugins to shrink them without losing quality.
- Check your mobile speed: Most searches happen on phones, so this is critical
3. Is Your Contact Info Obvious and Accurate?
This sounds basic, but it’s surprising how often it’s missed. Can someone find your phone number, email, or physical address within seconds of landing on your site?
- Make it prominent: Your NAP (Name, Address, Phone) should be in your header or footer, and on a dedicated contact page.
- Double-check links: Ensure your click-to-call number and email links actually work.
- Update your hours: Especially if they’ve changed recently!
4. Review Your Content for Clarity & Freshness
Is your website talking directly to your ideal customer?
- Check your headings: Do they sound like real questions people ask?
- Scan your text: Is it easy to read? Are the paragraphs short?
- Update your “About Us” page: Does it reflect your current business and values?
- Check your main service pages: Are they clear about what you do and who you help?
5. Mobile-Friendly Matters (Always!)
Most searches happen on mobile. If your site looks wonky or is hard to navigate on a smartphone, you’re losing visitors.
- Test on your phone: Scroll around, click buttons, fill out a form.
- Look for readability: Is the text too small? Do buttons overlap?
The Big Bao Takeaway:
Regular website checks—even just 5 minutes a week—can catch small issues before they impact your leads and reputation. It’s about keeping your digital door open, welcoming, and efficient for every visitor.
If you’re feeling overwhelmed or want an expert’s eye to help tune up your site, Big Bao’s here for you. Let’s make sure your website is working hard for your Brisbane business.
