Your Website is Leaking Money (Here is How to Plug the Holes)
It’s the most frustrating thing in business. You look at the analytics and see plenty of people visiting your site. Maybe they are coming from Google, or maybe from that ad campaign you are running on the Gold Coast. But the phone sits silent. The inbox is empty. You don’t have a traffic problem. You have a conversion problem. You are inviting people into a shop where the shelves are messy and the checkout counter is hidden.
The “Where Do I Click?” Problem
Most small business websites are cluttered. You want to show everything you do all at once, but it overwhelms the visitor. When someone lands on your homepage, they shouldn’t have to hunt for a way to pay you.
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One main goal: Don’t ask them to “Learn More” AND “Subscribe” AND “Call Now.” Pick one.
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Make it sticky: On mobile, your “Call Now” button should stick to the bottom of the screen.
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Ditch the jargon: Don’t say “Integrated Hydrological Solutions.” Say “We Fix Leaky Pipes.”
You Look Like a Risk
People are skeptical. We’ve all been burned by a dodgy operator. If your website looks like it was built in 2010 or uses generic stock photos of people in suits shaking hands, you look risky. You need to prove you are a real local business.
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Show real faces: Get a photo of yourself or your van in front of a recognisable Brisbane landmark.
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Specific testimonials: “Great job” is useless. “Frank fixed our AC in 2 hours during the heatwave” is gold.
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Speed matters: If your site takes 5 seconds to load on 4G, they are already looking at your competitor.
You don’t need more eyeballs on your site until you fix the bucket. Otherwise, you are just pouring water into a sieve. It’s usually small tweaks – not a full rebuild – that turn the numbers around.
Take a hard look at your homepage today. If you can’t find your own phone number in two seconds, neither can your customer.
Stop guessing why the leads aren’t flowing. Click the button to get in touch. We can dig into your analytics and tell you exactly where your customers are dropping off.
