It’s December. The “can you squeeze this in before Christmas?” panic has started. We all know what happens next. The Great Australian Shut Down. Come mid-December, half the country clocks off until after Australia Day. It’s a great time for a beer, but a terrible time for momentum. If you go completely dark for six weeks, restarting in February is going to be a massive grind.
Automate the “Hello”
You deserve a break. But if a potential client emails you on January 3rd and gets nothing back, they move on. You need a gatekeeper.
The Smart Auto-Reply: Don’t just say “I’m away.” Say “I’m recharging. Here is a link to book a consult for Feb 1st.”
Schedule the Socials: Spend two hours now to queue up one post a week for January. Keep the lights on.
Update Google Business: Mark your holiday hours. Nothing makes a customer angrier than driving to a “Open” shop that is actually locked.
The “Soft” Sell
January is actually a great time for research. People are off work, scrolling on their phones, dreaming about renovations or new projects for the year.
Recycle content: You don’t need new ideas. Repost your best work from 2025.
Run a “Waitlist” offer: “Book in January for February service and get X.” Lock them in before you even open your laptop.
Check your hosting: Make sure your credit card on file isn’t expiring in Dec. You don’t want your site going down while you are out of range.
Enjoy the cricket. Enjoy the beach. But set the traps now so you have dinner waiting for you when you get back to work. A little bit of prep this week saves you a massive headache in February.
Too busy on the tools to think about scheduling posts? Click the button. We can set up your holiday automation so you can actually switch off.
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