The Lakes Physio
How we built a ‘Digital Clinic’ that fills appointment books automatically.
The Bottleneck
Butch Redoblado is Springfield’s premier physio, but his digital presence didn’t match his clinical reputation. He was relying on word-of-mouth and gym foot traffic.
Patients in pain don’t scroll; they search. If they can’t find a solution and book an appointment in under 60 seconds, they go elsewhere. He needed a digital infrastructure that captured high-intent traffic and converted it instantly.
The Protocol
We replaced a “brochure site” with a patient conversion engine.
The Trust Anchor: A clinical, high-speed website that establishes immediate authority.
Knowledge Hub: Video content that demonstrates expertise (gym-based rehab) before the patient even books.
Visual System: A unified brand identity (print & digital) that signals professionalism at every touchpoint.
The Booking Terminal
Pain is urgent. We built a mobile-first site designed for speed. By stripping away clutter and prioritising the ‘Book Now’ pathway, we reduced the friction between ‘I hurt’ and ‘Appointment Confirmed’.
The Education Engine
Trust is the currency of healthcare. We filmed a library of gym-based rehab videos to showcase Butch’s specific expertise. This isn’t just content; it’s proof of competence, reassuring patients they are in safe hands.
The Visual System
In healthcare, perception is reality. A disjointed brand creates doubt.
We designed a complete visual identity—from logos to physical collateral – that communicates ‘clinical precision.’ Whether a patient is looking at a business card or a mobile screen, the brand language remains consistent, reinforcing trust.
A modern clinic needs more than a receptionist; it needs a digital front door that is open 24/7. By combining high-speed infrastructure with expert-led video content, we positioned The Lakes Physio as the undisputed authority in the region.
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