Golden Gates Realty
How we turned a local agency into the ‘Voice of Richlands’ using multilingual video content.
The Bottleneck
Real Estate is crowded. Most agencies just post photos of houses and hope for the best. Golden Gates Realty had a unique advantage – a diverse, multilingual team – but their marketing looked just like everyone else’s.
They were competing on ‘listings’ when they should have been competing on ‘culture’. They needed a strategy that didn’t just sell houses, but sold them as the community leaders.
The Protocol
We moved from “Selling Houses” to “Selling the Neighborhood.”
The Cultural Bridge: Leveraging multilingual agents to unlock untapped buyer markets.
Hyper-Local Presence: Filming at community festivals to become the “Face of Richlands.”
Digital Open Homes: Cinematic walkthroughs to pre-qualify buyers 24/7.
The Cultural Bridge
Richlands is diverse. We stopped making generic corporate videos and leaned into the team’s superpower: Language.
We produced content in multiple languages, unlocking an untapped buyer market that other agencies were ignoring. This positioned Golden Gates not just as agents, but as trusted advisors for immigrant families.
Hyper-Local Presence
To dominate a suburb, you have to be seen everywhere.
We deployed a ‘boots on the ground’ content strategy, filming at local festivals and community events. By highlighting the neighborhood lifestyle, we turned their social feed into a digital magazine for the Richlands community.
The Digital Open Home
Static photos don’t sell the feeling of a home.
We produced cinematic walkthroughs that acted as 24/7 open homes. This pre-qualified buyers before they even called, filtering out tire-kickers and attracting serious offers from people who had already ‘walked’ the property online.
In a 'Sea of Sameness', culture is the ultimate differentiator.
By amplifying the team's multilingual strengths and deep community roots, we transformed Golden Gates from just another agency into the cultural hub of Richlands.
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