Creative Brief
Overall Fitness Training (OFTAU) | Oxley, Brisbane
Louis is the Director of Overall Fitness Training (OFTAU), a mobile-based fitness training service that brings the sweat to your doorstep.
To spread OFTAU’s message that fitness can be done at your doorstep, Big Bao developed a short series of high octane promo reels shot all around local Brisbane parks, backyards and homes.
The results speak for themselves, with over 140,000 views and a 35% uplift in social media engagement.
Task
We collaborated with OFTAU to shoot a series of high octane videos showcasing their workouts from home
Strategy
Digital Strategy, Video Strategy
Design
Social Media,
Videos
Client
OFTAU
The videos
Our workout from anywhere campaign resulting in 140K+ views
Shot all across various Brisbane parks and houses, we wanted to showcase just how accessible it was for anyone to get fit from home with OFTAU.
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